Build log

The AfterBuild build log.Written after launch day.

Practical notes on launching, shipping and keeping going, from launch-day checklists to what to ship in week one.

FeaturedLaunch day · 8 min readA Launch-Day Checklist That Fits on One ScreenEleven things to do before, during and after your AfterBuild launch, in the order they matter. Print it, or just keep this tab open.Ada ReyesOct 28, 2026Read the post

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5 posts

ShippingOct 21, 2026 · 6 min readWhat to Ship in the First Week After LaunchThe first seven days decide whether launch day turns into users. Fix what people hit, answer everyone, and ship one visible thing.Noel Park
GrowthOct 14, 2026 · 5 min readHow to Write a Build Log People Actually ReadA build log is not a diary. Write one line, lead with what changed for the user, and keep a rhythm you can sustain.Ada Reyes
Launch dayOct 7, 2026 · 5 min readPicking a Launch Day (Friday Is Not a Bad Choice)There is no perfect weekday. Here is how to think about the crowd, your audience and your own energy before you choose.Noel Park
SponsorsSep 30, 2026 · 5 min readWhat a Launch-Board Sponsor Should OfferBanners get ignored. A one-click perk for the people who build side projects gets claimed. Here is what a good sponsor week looks like.Ada Reyes

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